THE STORY

Hardware LDN is a London based street wear brand established in 2012 by born and bred London girl Jessica Horwell. Growing up and experimenting with her own style, Jessica drew inspiration from all of the, anything but murky, depths of the city's diverse subcultures - everything from the punks, to the rockers, to the skaters, to the metal heads, to the urbanites. Eventually, after years of merging together her favourite aspects, Jessica conceived Hardware LDN with the intention to create a brand that embodies her vision of London street fashion in its eclectic entirety.

 

Hardware LDN has become rapidly popular for their edgy, bold and provocative designs which give their wearer an attitude that is synonymous with the streets of London. With some of the World's dopest celebrities emerging as fans the brand is growing from strength to strength.

 

Embodying the idea that London street culture is less about fashion however and more about aspects of the lifestyle Hardware LDN have also been hosting various music based events over the past year and have huge plans for more of these in the near future. In keeping with true Hardware LDN style, they have plucked artists from many different music scenes to headline these upcoming events.

 

Hardware LDN is more than just a fashion label – it is a lifestyle brand, uniting the young, free and outspoken minds of London's street culture. Get involved!

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